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BIKINI 60th ANNIVERSARY
LYCRA® EXCLUSIVE LIMITED EDITION
by Andres Sarda, Manuel Canovas, Shan, Sauvage
Only on YOOX.COM

Happy Birthday, Bikini! Through the scandals and successes, the historical two-piece of women's swimwear has arrived at the grand old age of sixty. To celebrate the occasion YOOX.COM, the innovative style destination, presents an extraordinary project promoted by LYCRA®, symbol of research and technological innovation. Exclusive "Anniversary Bikinis", created by four prestigious international brands: Manuel Canovas, Andres Sarda, Shan and Sauvage.

A special limited edition collection composed of 10 new bikinis, unique for the innovative fibres with which they are made, original colors, and imaginative and striking designs.

The LYCRA® EXCLUSIVE LIMITED EDITION will only be available on YOOX.COM.

When Micheline Bernardini, striptease artist of the Casinò de Paris, accepted the offer to wear it—all the models had refused to do so—she never imagined the fortune this garment was going to have.

It was July 5, 1946 when the bikini made its official debut at the Molitor swimming pool in Paris. The great commotion caused by this daring suit with an atomic nature, was so great that its creator, the French tailor Louis Reard, named it after Bikini Island in the Pacific Ocean where nuclear bombs were being tested.

The story of this icon that revolutionized the bathing suit (and our common sense of decency) is told in a photographic volume, The Bikini Book, published especially for the collection by Thames & Hudson and curated by Kelly Killoren Bensimon (Editor of Elle Accessories USA). The book is now available on YOOX.COM.

LYCRA® continues to revolutionize swimwear and has chosen to launch this project on YOOX.COM—insignia of aesthetic experimentation for those who make innovation a way of life.

YOOX just might be the ultimate prestige shopping destination you will ever experience on the Internet

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LOW RISER JEANS High-tech Denim Exclusively on YOOX

An initiative destined to make an impact. YOOX presents a new extraordinary project born from the collaboration between Lycra and Marithé + François Girbaud, two brands that stand for experimentation, innovation and detailed research.

September 20, 2005